Inbound marketing is difficult. From defining your funnel stages to automating emails, you can setup your CRM to help your salespeople advance their leads and stop them from leaking out of the sales funnel. At the top of the funnel, we're dealing with the awareness about the problem you're trying to solve, and your content in this stage should be raising awareness.
These short courses are offered only through email and only to people who have purchased his initial offer. A fundamental goal of your social media marketing efforts beyond attracting visitors should be to keep leads moving down your funnel. There still isn't a perfect model, so both the customer decision journey and the marketing funnel will continue to be used by marketers, and are therefore still relevant.
That means making sure that for every stage of the funnel the digital navigator you have something to present a customer or lead- at any given time. This type of content is found in the conversion and purchase phase of the marketing funnel as it gives audiences the information they need right before they choose to buy or sign up. This would be considered bottom of the funnel.
And as leads continue to interact with your business, and your business produces more quality content, you'll widen the neck of the funnel. In the conversion time, you customer knows the value of your product so, it's the decision time. Simply put, a sales funnel illustrates the ideal journey that your prospects go through on their way to becoming customers.
Be it an email, a piece of content, a landing page or a Facebook Ad — you want your prospect to perform a certain action. Yaro even takes it a step further adding another lead-nurturing step to his blogging sales funnel where he'll upsell the customer to a short online course at a higher price point.